We faced quite a few challenges but survived!!
It all started in 1918 with a power struggle between the management of Philips and the Eindhoven middle class. Every time Philips increases wages for their staff, the stores also want to take advantage and prices rise just as fast.
The Philips management is soon fed up with the purchasing power of their employees decreasing time and again, rather than increasing. She very cleverly founded the Philips Cooperative Customre Association and Bread Making GA in 1914. The ideal store where all Philips employees can buy food at a discount.
At first the association mainly sells bread and simple food, in 1922 meat and potatoes were added. Under the guise of ‘everything for stove and car (carriage)’, members are also allowed to stock up on coal and gas. Everything at purchase prices!